Learn more about Social Media Law to boost your business strategy


This Social Media Law workshop is designed to provide participants with extensive knowledge on the laws that govern Social Media use. It further highlights the legal consequences of Social Media misconduct.

This one day workshop aims to equip delegates with the best methods of drafting Social Media Strategies. Moreover, it teaches participants effective ways of marketing a business using Social Media.

Course Overview

This course will cover the following aspects of Social Media Law Workshop:

Laws governing Social Media use

  • Legal consequences of Social Media misconduct
  • Rules of the social Media Platforms
  • Dismissal for Social Media related misconduct
  • Protection of personal information Bill (2009) (POPI)
  • Employee’s right to privacy
  • Freedom of opinion
  • Freedom of expression

Your Social Media Strategy and the Law

  • Overview of the Social media marketing landscape
  • How does GDPR affect us a SMMs in South Africa
  • Best practices in terms of content marketing and applying the law
  • Defining your social media strategy in terms of competitions, etc

Setting up a basic marketing strategy

  • Introduction
  • Clarifying your Social Media goals
  • Auditing you current Social Media status
  • Developing a content strategy
  • Adjusting your strategy as needed


  • Introduction and Setup
  • Regulations
  • How to advertise
  • Linking to and from your website
  • Hashtags and engagement
  • Tweeting and responding
  • Twitter: A Customer Service tool


  • Introduction and Setup
  • Promoting Pins
  • Ad terms
  • Targeting your Pin
  • Setting up your bid
  • Complete your promotion
  • How to advertise
  • Linking to and from your website
Pricing & Duration
Social Media Law Workshop 1 Day Course R3200 (VAT exc.)
Additional Info

Instruction & delivery method
The short course is presented by an Link Etal Trainer at our facilities in Woodmead.

Meet the Expert

Linmari Pelser is a social media law and labour relations expert. She is obsessed with technology (ever changing) and the law that manages same. Linmari has a demonstrated history of working in the legal/training and event management services industry. She is highly skilled in Labour Law, Contracts, Quality Assurance, Negotiation, Legal Compliance, Arbitration, and Dispute Resolution. Linmari is a strong entrepreneurship professional graduated from University of Pretoria/Universiteit van Pretoria.

Irma Karsten will facilitate the practical application of the laws governing social media use. Irma is a renowned social media marketer with solid experience in social media marketing training across industries. Irma heads up the digital training academy at TCHM and has a vast understanding and successful track record in all aspects of marketing, but particularly loves all things social media. Her training sessions are very practical and interactive and invaluable for social media new-comers and gurus alike.

This course is ideal for you if you:

  • Social Media Officers
  • Social Media Strategists
  • Communications Officers/ Directors/ Managers
  • Marketing Officers/ Directors/ Managers
  • Public Relations Officers/ Directors/ Managers
  • Stakeholder Relations Officers/ Directors/ Managers
  • Branding Officers/ Managers
  • Client Relations Officers/ Managers
  • Fundraising / promotional Officers/ Managers
  • Spokespersons
  • Media Relations officers/ Managers
  • Journalists
  • Advertising Officers/ Managers
  • Radio/ Television Presenters
  • Directors
  • CEOs

Recommended Pre-requisites
Basic computer literacy

Terms and Conditions

  • All payments must be made before course commencement.
  • Invoicing is full on receipt of a signed Training Agreement form, an official Purchase Order or e-mail approval from Customers.
  • Link Etal reserves the right to provide a 0% refund for course cancellations. An alternative date may however, be chosen on which to attend paid courses

There’s more!!

  • Training material in digital format
  • An interactive, practical workshop
  • We give you a full set of marketing material, content planner, tools and templates to use on your social media channels on a USB
  • A light meal
  • Set-up and auditing of your social media pages
  • Upon confirmation of your attendance, we will send you the pre-workshop reading material.

Register today

If you would like to sign up for this course, please contact us & we’ll get back to you with our next available training date.