Learn more about Social Media Marketing to boost your business strategy

master-classheader-gen

SOCIAL MEDIA 3-DAY MASTERCLASS TRAINING COURSE 

If you don’t yet have a ‘handle’ on social media, then this Social Media training course is the one for you.

The course is designed to take you from digital doofus to socially skilled in a three day, in-depth course that covers everything from the basics of social media to the more hardcore world of advertising, campaigns and making sales through social media.

Course Overview

This course will cover the following aspects of Social Media Master Class:

Day 1

INTRODUCTION TO SOCIAL MEDIA FOR BUSINESS WHAT IS THIS COURSE ABOUT?

  • An Introduction to Social Media
    What is Social Media, why does it work. In which cases does it not work?
  • Social Media Landscape in RSA
    What are some stats around Social Media use in RSA?
  • Social Media Strategy
    Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals?
  • Content Planning
    What type of content is needed? How do I schedule it?
  • Blogging: How to blog Effectively
    How to set up a blog, how to write it, how to stand out in the crowd.
  • YouTube: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Facebook: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Twitter: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Instagram: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • LinkedIn: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Advertising on Social Media
    How to create ads, which type of ad is right for you to achieve your goals.
  • Influencer Marketing
    What is it and how do I use it?
  • SA Social Media Examples
    Who’s doing what on social media? Who has this space nailed and who doesn’t?
  • Next Level Social Media vs Me Too Social Media
    What type of social media works? How to lift the needle using social media
  • Social Media and Selling
    How to make sales from social media
  • Top Tools
    Which tools should you be using?
  • Practical
    Create accounts, schedule posts, set up ads.
  • Plus more!

Day 2

ADVANCED FACEBOOK FOR BUSINESS

  • An overview of the latest Facebook features and tools
  • How to use Facebook Business Manager
  • How to use Facebook Ads Manager
  • How to use Facebook Power Editor
  • How to use Facebook Creative Hub
  • Understanding the different types of ads available
  • Effective targeting and audience options

Day 3

LINKEDIN FOR BUSINESS (MORNING) 

  • Overview of LinkedIn
  • LinkedIn Strategy
  • Creating a Profile – Personal
  • Creating a Profile – Business
  • Optimising your Profile
  • Connecting to the Right People
  • What is Social Selling
  • Content – Best Practice
  • Workshops and Examples
  • Groups and More
  • Recruiting using LinkedIn
  • Reaching Out
  • Advertising
  • And More…

Day 3

INFLUENCER MARKETING (AFTERNOON)

  • Influencer Marketing Strategy
  • What is Influence
  • Finding the Right Influencers
  • Connecting to Influencers
  • Collaborating with Influencers
  • Management
  • Reporting
  • ROI
  • Plus More…
  • Promoting Pins
  • Ad terms
  • Targeting your Pin
  • Setting up your bid
  • Complete your promotion
  • How to advertise
  • Linking to and from your website
Pricing & Duration
Social Media Masterclass Day 1 Course R2750 (VAT exc.)
Social Media Masterclass Day 2 Course R2750 (VAT exc.)
Social Media Masterclass Day 3 Course R2750 (VAT exc.)
 
Social Media Masterclass  Full (3days) R8250 (VAT exc.)
Additional Info

Instruction & delivery method
The short course is presented by a Link Etal Trainer at our facilities in Woodmead.

This course is ideal for:

  • Marketing managers
  • Social media managers
  • Business owners
  • Entrepreneurs

Recommended Pre-requisites
Basic computer literacy

Terms and Conditions

  • All payments must be made before course commencement.
  • Invoicing is full on receipt of a signed Training Agreement form, an official Purchase Order or e-mail approval from Customers.
  • Link Etal reserves the right to provide a 0% refund for course cancellations. An alternative date may, however, be chosen on which to attend paid courses
Included

There’s more!!

  • Training material in digital format
  • An interactive, practical workshop
  • We give you a full set of marketing material, content planner, tools and templates to use on your social media channels on a USB
  • A light meal
  • Set-up and auditing of your social media pages
  • Upon confirmation of your attendance, we will send you the pre-workshop reading material.

Register today

If you would like to sign up for this course, please contact us & we’ll get back to you with our next available training date.